In a recent blog entitled “What Does Flawless Look Like,” I wrote consumers anticipate better, not perfect. Better has a place to go, perfect is stuck. Perfect is based on personal preference. The perfect color that matches your eyes, the steak that is grilled to perfection – medium, medium well, or well-done; the perfect ingredients for a baked good or the perfect seasoning for an entrée. Perfect is “me focused.” But better is “other focused.” As an entrepreneur, the dream or vision is yours, but the reality of it is in the hand of others, the consumer.
Entrepreneurship starts as a small business. At this point, are you a small business owner or an entrepreneur? Perfect is consumer focused for solving problems around them? Better is consumer focused by always seeking to solve problems, especially the ones that do not exist yet on a global scale. This is the realm where innovation reigns. This place of scale also defines the small business owner and the entrepreneur. Both are important and vital to the economy, but at different levels.
“Small businesses are the backbone of this country. They create jobs, come up with new ways of doing old things, and help keep money in the local community.” (Spring, 2014) Spring contributes the difference to “… different styles of leadership and thoughts on running their business. One is not better than the other, they’re just different.” She gives four areas that support her position. Small business owners have a great idea to solve a community problem, whereas entrepreneurs have “big ideas that haven’t been tested, diagnosed or worked through.” Small business owners “hold steady” making calculated decisions with a clear outcome. Entrepreneurs” love risk”, diving in with confident and banking on a favorable outcome. Small-business owners ponder on “things that need to be finished this week”. Entrepreneurs are “thinking ahead six months, allowing others to run their business while they continue moving towards the next better offering to the public. (Spring, 2014)
Currency symbolizes movement. With the perfect product of service, the buck stops, but with a better product or service, the buck keeps flowing into different currency streams to a national or international level. Continuously making it better and different was Steve Jobs’ philosophy. In the movie Jobs, there were key statements made which set Apple and Steve Jobs in the innovation realm beyond the competition. He “willed” things into existence. “How does someone know what they want if they’ve never even seen it?” He said, “Make things better; we don’t stop innovating.” His “risk disguises promise” drive made Apple one of the most profitable corporations in America.
Perfect and Better are both needed to drive the economy. Which vehicle are you cruising in right now?
Spring, M. (2014, May 15). Are You a Small-Business Owner or an Entrepreneur? The Difference Is Important. Retrieved February 09, 2017, from https://www.entrepreneur.com/article/233919
H. (2016, December 26). Steve Jobs full movie in HD in English. Retrieved February 07, 2017, from https://www.youtube.com/watch?v=aeYaOlhmXYk
Michelle Wilson Moore has been a grant administrator for a sate supported university for the past five years. Her background spans eighteen years in the financial sector. Her current interests include writing and teaching. She is also currently enrolled in the Masters of Entrepreneurship Degree Program at Western Carolina University. Webmasters and other article publishers are hereby granted article reproduction permission as long as this article in its entirety, author’s information, and any links remain intact. Copyright 2017 by Michelle Wilson Moore.