AD-Superior Chevrolet 4G Road trip
Chevrolet is the first company to offer built-in 4G LTE Wi-Fi† to cars, trucks and crossover SUVs. When your car is running or is in accessory mode, you’ll have a better in-vehicle experience than using your smartphone. It’s a fast and reliable connection that doesn’t rely on your mobile device’s battery. It’s automatically on after initial setup and ready to connect up to 7 devices.
This ad highlights the 4G data streaming system that all the family can use to make a long trip more pleasurable. They use a Brian Adams karaoke wannabe to evoke freedom for the one behind the wheel. With the 4G system now in Chevrolets, everyone can plug into a different source of entertainment, which eliminates frequent stops and the dreaded juvenile sound of “are we there yet.”
OBJECTIVE-Increase Vehicle Sales
Sell more Chevrolets. Summer brings out automotive deals. This radio ad showcases a feature that is mainstream for most families-electronic mobile devices for entertainment.
TARGET MARKET-Families with Children
This 4G feature provides in-vehicle streaming services that are more reliable than cellular devices. Therefore, the family road trips allow all members to create a private viewing, listening, or chatting paradise for summer vacations road trips.
ACTION-Buy a Chevrolet to make long road trips more enjoyable.
By purchasing a Chevy car, truck, or crossover SUV, the driver will have an easier driving experience. This 4G feature eliminates frequent stops due to “potty breaks” or roadside attractions because it is a distraction within itself. The ad allows the mom to stream movies and the kids to video chat with friends. Dad, who is driving, can get to the destination with fewer interruptions. He gets to drive in peace.
VALUE PROPOSITION-Family Vacationers-Better Road Trip with reliable and multi-leveled in-vehicle entertainment with 4G-Standard Feature Included in Price
This 4G feature highlights the family (especially the father-the primary driver) vacationers who take those long road trips. It changes the face and pace of the drive. Everyone can find an enjoyable experience in the vehicle without having to be a family. They don’t have to engage. So it also changes the family time of stories and memories created on these trips. This 4G is aligned with where society is now-electronically non-engaged. But this is just for the road. Hopefully the destination will provide more real family time. This feature is part of the standard equipment, which is no added cost to the customer. This 4G feature is in all vehicles from the Cruz to the Suburban; therefore no exclusion for those who can’t afford the higher end vehicles.
VocaliD redefines how we interact with intelligent devices — and each other. Over ten million people are unable to speak. Over 500 million everyday devices and applications are narrated by a voice. All of them choose from the same few generic, mechanical voices. But our voices are not identical. Our voices are our identities.
This radio ad humanizes a generic mundane sound that we have so often heard from those who have loss their vocal chords function. This raspy sound made me think of someone who had throat cancer. Imagine sounding like a victim of cigarettes even when you have never had a cancer stick in your mouth. The ad used sound visuals to immediately sympathize for the woman who sounds like and android behind the voice.
OBJECTIVE-To Inform and Create a Compassionate Move to get Involved
This ad pulls on the heart strings of many by drawing you in to the world of the person who is reduced to use this generic voice box sound. They want the listener to help change the lives of many.
TARGET MARKET-National Audience
Their goal is to build “the world’s largest repository of speech recordings from speakers of all ages and backgrounds.”
ACTION-Donate your Voice via Crowdsourcing
This ad compels the listener to log in and “bank your voice to build a voice” by “powering the creation of digital vocal identities that capture the essence of being human.”
VALUE PROPOSITION-Creating and Replacing the Human Voice
This ad allows the listener to give back in an alternative way. They are not asking for money, hours of volunteering, nor a talent. But they are asking you to be someone’s voice. The end user is someone who unfortunately and literally is voiceless. Your voice is the product that meets to need at no cost to you, but priceless to the recipient.
AD-The Humane Society-I’m Going to Die
The Humane Society is the most effective animal protection organization in the US. They provide hands-on care and services to more than 100,000 animals each year, and they professionalize the field through education and training for local organizations.
The ad gives an animal a voice. The humanization of this animal makes me immediately visualize a helpless dog. When I went to the website, the first impact was of an abandoned feeble dog. The dog says that he is going to die as many do because of overpopulation, abandonment and lack of care. The technique was helplessness. To pull on the heart strings even more, the animal believed that death was a better alternative that being on the streets alone. It walk us through the death by injection process, which seemed just as cruel. I did not like this ad and it was very disturbing to my ten year-old daughter. The actor’s voice just did not pull me in to give. I did feel the cold room that would be the end of the animal’s life, but the voice made it seem like this is life, so be it instead of help us live.
OBJECTIVE-Give to the Humane Society to save the lives of destitute animals.
This ad walks through the thoughts of an animal before the death penalty and the crime was a lack of resources. The Humane Society wants people to get involved in the cause of animal rights and protection.
TARGET MARKET-Animal Supporters
There are many reasons to love animals. A primary one is that we have humanized them as family members. For some they are children for those who cannot have them, siblings for an only children and companionship for others.
ACTION-Give and Support
The action is to give monetary donations that will help care for these unwanted animals. Supporting this cause will make you feel good about making a difference and it is also tax deductible.
VALUE PROPOSITION-Supporting a Worthy Cause
The animals benefit when we give. They have no voice so this organization gives them one. You get to decide how much support to provide.
AD-Netflix Holiday Radio
Netflix is a streaming service that allows our customers to watch a wide variety of award-winning TV shows, movies, documentaries, and more on thousands of internet-connected devices. With Netflix, you can enjoy unlimited viewing of our content without having to watch a single commercial.
This was a humorous ad that showed extreme personalities with one commonality – a show on NETFLIX.
OBJECTIVE-Bringing Family Together
This purpose of this ad was to take the family Christmas gathering into the living room where a common thread other that blood would bring family together. NETFLIX is that “something to do while visiting.” It was a way for NETFLIX to gain more members in hopes of them keeping the service after the holidays.
TARGET MARKET-Families “It just might bring everyone together”
The ad gave two conversations-one with a father and estranged son and the other was an estranged grandson and grandmother. It gave both relationships common ground for polar opposites.
ACTION-Sign-up for NETFLIX
The announcer asks the listener to sign-up to make family a family again, by watching TV together and enjoying each other’s company by the one similarity-a NETFLIX original.
VALUE PROPOSITION– Free Trial period
NETFLIX is offering a three-month FREE trial period. It costs nothing to bring the family together. And because NETFLIX is inexpensive (as low as $8 a month), you might keep it. They have an extensive variety of movies TV series and original shows. There are also parental controls. It is a win-win for every one and not just during the holidays.
CareerBliss empowers you to choose happy with over 3.5 million job postings, 4 million salaries and 700,000 company reviews.
This ad uses a simple 30 second jingle to catch your attention by looking into the cubicle of a man named Tom who is in denial about his current work situation. CareerBliss offers him a way to explore new career opportunities online.
OBJECTIVE-Site Search for a New Career
This ad was packed with information about the website which offers job listings, company reviews and salary research just to name a few. It was short and to the point. They called for him to take action now.
TARGET MARKET– People seeking a career change
So many people are Tom; in jobs that are not satisfying, wondering if things will ever change, and in lacking motivation. This ad calls for action for your life -a life changing career.
VALUE PROPOSITION– Taking Control to Change Your Life
The end user, Tom, will get out of that “cubicle life.” The products and services provided through the CareerBliss website allow you to research a company before you even tailor your resume for a position. It empowers you to navigate your career path at your fingertips. And the reviews are written by real employees. The sign up was painless and then I love the “welcome to the community” completion, which offers continued support along the journey.