Greatest Marketing Campaigns-Television

 

INFORMATION

Johnson & Johnson/Motrin
J. Walter Thompson, 2017  & Multicultural Excellence Award, 2017

#WomanInProgress

INFORMATION

Johnson & Johnson/Motrin
J. Walter Thompson, 2017  & Multicultural Excellence Award, 2017

/Description: Motrin is supporting women who are in pain.

Objective: To show women that you can overcome through the pain and you can do the impossible for you. Compassion and strength are the appeals

Target Market: Women living with pain

Call to Action: Use Motrin to relieve pain

Value Proposition: testimonials create a safe place for women to receive support

INFORMATION

Sprint Alma DDB, 2017

Multicultural Excellence Award 2017

Greatest Hits

Description: Sprint decides to embed brand and promo messages through Latin Music Lyrics; showing clips performed by famous Latin artists like Rickey Martin and Jose Feliciano to name a few. Appeal through songs made popular by these artists

Objective: Increase sales

Target Market: Latino communities

Call to Action: purchase SPRINT cellular service

Value position: Unlimited Data Anywhere Anytime

 

INFORMATION

Xoom, Keyframe, Inc. 2017

Multicultural Excellence Award 2017

LOL Comedy Series 2

Description:  A young man is grateful for his mother’s help getting him through college so he is sending her money electronically. It shows all the negative consequences that affected his mother when he used another money transfer service. Appeal through humor

Objective: To persuade viewer to use Xoom for online money tranfers by showing all the negative consequences that affected his mother when he used another money transfer service. Appeal through humor

Target Market: Filipinos (22-35)

Call to Action: do not let your mother suffer because of your ignorance in selecting the best service

Value Proposition: When mother is happy, everyone is happy

 

INFORMATTION

Jockey International, 2017; Multicultural Excellence Award 2017

Show ‘Em What’s Underneath

Objective: Motivate Veterans; there is life beyond what happen. This ad shows a young Navy Vet who has embraced his loss with determination to live.

Target market: Veteran and military men

Call to Action: You have to keep pushing through adversity against all odds; never stop showing up

Value Position: Life Events change how you do things but not who you are

INFORMATION

Ford Motor Co., UniWorld Group, 2017-Multicultural Excellence Award 2017

Expo Speaker

Description: Young African American Female appears to be rehearsing her speak for and EXPO, but when we get to listen inside she is psyching herself up rapping to a song on the radio.

Objective: Sell more Ford Vehicles

Target market: African American Women

Call to Action: Make a bold statement by driving a Ford

Value Position: Long legacy of dependability and now adding more style

 

 

 

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