Role Dilemmas: Stay in your lane

I chuckled to myself when I started reading Wasserman’s chapter on Role Dilemmas: Positions and Decision Making. My mind ran backwards to when my ex-husband, Larry, and I owned a Recording Studio and Sound Production Company. I realized that I had a manager instead of a marriage. We got married for the business and tried to disguise it as matrimony. I was the writer and Larry was the producer. We were partners, but he was really the CEO. The company name MooreHouse Productions, bore his name, which became my married name. I was the CFO. I remember selling my second car to invest in the first CD. I believed that my financial and creative input was just as valuable as his leadership and production input.

Wasserman states that team assignment of top positions quantitatively boils down to three factors: commitment, idea origin and capital (human, social, and financial). (121) I contributed the financial capital. Larry weighed in heavily for the social capital. We both gained human capital as we grew the company. The original idea was his and we both were commitment to his vision of making music. Even as I write it out, it seemed pretty equal. I made decisions about money and he made decisions about music. We had clear roles. The problem was that I wanted to change lanes. There were times he made decisions that were contrary to the financial plan and advice, but he didn’t want the financial role. He could just decide not to follow the plan. And yes it was quite frustrating. My changing of lanes didn’t have cost value. As a writer there was some musical instrumentation that I would hear and relay that sound or instrument when presenting a song. This type of input was welcome. But if I did not do that up front, it appeared that I had no musical input. I remember plenty of disagreements about staying in my lane as a writer and that I was not the producer.

We had control versus wealth dilemmas. We tended to lean on the control side, which Wasserman points to less stability; whereas wealth motivation brings more harmony because founders are making decisions for the greater good of the company. (141) He was correct, we wanted the same outcome, we just began to speak a different language and since he was the husband and it bore his name, he had the final say.

Avoiding conflicts became inevitable for the company and for the marriage. When I look back, there are many things that should have been handled differently on both sides, but the truth is we butted heads like the rams on the insurance commericial. Dissolution was inescapable as well. Separation of duties and respecting those decisions are necessary, but it’s not always easy to stay in your lane when you believe that you have just as much input because of your output.

Wasserman, Noam. (2012) The Founder’s Dilemmas. Princeton, NJ: Princeton University Press.

Steal or Save, The A Game

I worked for a regional bank that did exactly what Eric Herrenkohl suggests, “Hire A-Players.” This bank was founded by a previous CEO of a regional bank and he hired the best of the best in the city. His executive team consisted of the brightest and the best talent that money could buy. “The success of your company depends entirely upon your ability to attract and hire great people.” (James) Yes they were given padded salaries, but they were worth it because they took one man’s vision and made it a billion-dollar bank within 5 years. That was definitely “exponential impact.”(Herrenkohl, 4) There was such an explicit level of loyalty amongst the initial team. The CEO hand-picked them from his social network. These were the people that he could trust with his life which was the company. I heard a gentleman say in a seminar that real leaders build people, not buildings. I believe this statement to be true. I would also add that great leaders have the ability to be successful at both. This bank offered me an opportunity to actually dive into my field of study in college (corporate communications) with the ability to shape the culture of the bank. It was like living a dream. Even my salary exceeded the average for this region. It was made possible because this CEO wanted to be the best regional bank on this coast. He positioned people to make that happen. We grew faster than what had been forecasted by building and acquiring other banks.

You may wonder why I say steal or save. It’s easy for a person to be lured to the competitor when they are being offered and impressive compensation package and what appears to be a dream career. At that time, retail banking employees were told that would not have sales goals and benchmarks that would stretch them beyond their comfort zone. All they had to do was bring their portfolio with them. People don’t bank with buildings, they bank with people. If you hire the best people and they bring their loyal customers, you create a win-win all day long. “Talent begets talent. Merely hiring one A-player begins to create an environment where other A-players want to work.” (Herrenkohl, 11) We were a magnet for seasoned talent and the beauty of it all was that over three-fourths or the people were from extensions of social networks. Many of my employees were people that I had previously worked with at other banks. Whenever there was a job opening, I would call them first. I can remember a couple of them were not ready to leave with my initial call. But eventually, they called me. Our bank was able to save them and offer a way of escape from their current situation. I am so glad that it was not always based on money, but instead on reputation, autonomy, respect and freedoms that were not offer by their current employer.

It was by far the best part of my banking career; a career that ended with us being acquired when the housing market crashed. Ironically, the iceberg investment that caused our titanic to sink came from an outsider who was acquired in one of our acquisitions. He was not a part of the original team. But as we have learned from Noam Wasserman there are often tradeoffs between wealth and control. Our CEO chose to be “Rich” instead of “King” and the kingdom crumbled.

James, Geoff. (2013, October 22). Hiring: 6 Secrets to Attracting Top Talent. Retrieved September 19, 2016 from http://www.inc.com/geoffrey-james/6-secrets-for-hiring-great-people.html

Herrenkohl, Eric. (2010) How to Hire A-Players. Hoboken, NJ: John Wiley & Sons, Inc.

Wasserman, Noam. (2012) The Founder’s Dilemmas. Princeton, NJ: Princeton University Press.

Benefits and Risks of Homogenous Teams

“A homogeneous team would include people who are as similar as possible, with similar points of view, learning abilities and life experiences.” (Jones) These types of teams create tangible benefits as well as tangible losses. One major benefit is being able to pull a team together quickly. In The Founders Dilemma, Wassermam states, “For a founder scrambling to meet the challenges of a growing startup, choosing cofounders from among people with whom he or she probably has important things in common is often the quickest and easiest solution.” (91) When you take a look at your network of social resources, there are many qualified candidates that would appear to make great partners. Like mindedness can provide a wealth of knowledge and experience. A founder would have confidence for entering into a successful partnership from this group formation. Not only is there common ground and history between the founding group, but there also should be a “common language”. (92) A common language allows individuals to place homogenous teams in a world of their own. You will have apple to apple language instead of apple to pear talks. A pear is a fruit that hangs from a tree like an apple, but the taste and texture are different. I would even suggest that they could anticipate each other’s thoughts because they process information in a similar manor.  Jones believes “the comprehension of verbal and nonverbal communication among this type of group allows for fewer misunderstandings and prejudices.” Trust is easily developed from this partnership because of the common ground of mutual understandings.

Unfortunately, this utopia of like minds can come with disadvantages and risks. Wasserman states, “Conversely, homogeneous teams tend to have overlapping human capital, making it more likely that the team will have redundant strengths and be missing critical skills. “ (93) Everyone having the same skill set can create long term hindrances. Diversity amongst the founders is important for synergy. The collaboration of expertise is greater than one part. Homogeneous teams contribute to one part of the whole, which can create long term issues in concept execution. Disadvantages all include “groupthink, decisions that do not respond to changes and contingencies and no innovative ideas.”(managetheworld)

There is a reason that comfort zones become uncomfortable if you are contemplating a start-up. Your immediate circle of human capital is a comfortable and very familiar place, but as your company evolves into the vision, this easy place unfolds to an intersection of hard decisions. Personal relationships will be challenged unless there is a clear plan with boundaries from the outset. It is better to have these conversations before all parties say yes, than months down the road and you have to make decisions where they will no longer be a part of the venture.

Jones, Louise. “Homogeneous Vs. Heterogeneous Teams.” Retrieved September 19, 2016, from http://www.ehow.com/info_8357494_homogeneous-vs-heterogeneous-teams.html

Homogenous vs. Heterogeneous team. (July, 9, 2011). Retrieved September 18, 2016, fromhttps://managetheworld.wordpress.com/2011/07/09/homogenous-vs-heterogeneous-team/

Wasserman, Noam. (2012) The Founder’s Dilemmas. Princeton, NJ: Princeton University Press.

Along the Way

Just think about the number of people you have communed with over the span of your career(s). It actually started on the playground when we were young. It’s funny I watched my daughter one day go up to some kids on a playground and say “Hi my name is Erica would you like to play.” I saw two things: She was allowing strangers into her personal space and she showed the character of a leader. She didn’t say can I play with you -the follower route, but inviting them to play with her said “follow me”. Our friendships in high    school and college create lifelong relationships that extend as we explore our career path. Our playground folly evolves into networking; collecting a box full of business cards to pick from at a later date to become a bridge to solve a future problem. We now enter the realm of social capital, which research shows translates into financial capital. In The Founder’s Dilemmas, Noah Wasserman relates “…building connections with potential employees, customers, advisors, and investors…” to a “deep reservoir of resources” that gave one founder a huge advantage for his start-up. (47) This advantage converts friends and colleagues into sustainable investments. The best deals are not made in board rooms, but instead on the golf course, at dinner, or over a drink (i.e. informal settings). Business is not just business, but it is personal. These informal settings are less stressful and more engaging instead of combative and overall just a relaxed good time.

I think back to when I was in banking and the relationships that were formed at our social events carry their weight in gold. Even though I am in academia now, I can still reconnect with this sector of social capital for support. Wikipedia defines social capital as “…a form of economic and cultural capital in which social networks are central, transactions are marked by reciprocity, trust, and cooperation…. Social capital has been used to explain the improved performance of diverse groups, the growth of entrepreneurial firms, superior managerial performance, enhanced supply chain relations, the value derived from strategic alliances, and the evolution of communities.” When I see evolution of communities, I think isn’t that what business and industry do; make bigger, better and faster products and services. Human and social capital is at the heart of progress with reciprocal exchanges.

The Saguaro Seminar, Harvard Kennedy School states, “The central premise of social capital is that social networks have value. Social capital refers to the collective value of all “social networks” [who people know] and the inclinations that arise from these networks to do things for each other [“norms of reciprocity”].” Relationships are based on honesty, loyalty and trust. These same values turn a handshake into and inked deal. I agree with Wasserman in the quote above when he made the statement based upon age and experience of the entrepreneur. The people we meet and relationships we make along the way will prove to be a valuable resource when we step out into our place of entrepreneurship.

Putnam, D. Robert. Harvard Kennedy School,The Saguaro Seminar Civil Engagement in America (1997-2000). About Social Capital. Retrieved from https://www.hks.harvard.edu/programs/saguaro/about-social-capital

Social Capital. (n.d.) In Wikipedia. Retrieved September 11, 2016, from https://en.wikipedia.org/wiki/Social_capital.

Wasserman, Noam. (2012) The Founder’s Dilemmas. Princeton, NJ: Princeton University Press.

For Money or Merit

When a person decides to step out of their comfort zones of stability and step into the uncertainties of entrepreneurship where time and chance rule, they need to establish one underlying motivator. Will you embrace wealth or control? In his book The Founder’s Dilemma, Noam Wasserman suggests that when founders must make a decision between profit or control, they must first identify their motivation. (Wasserman, 13) Societal motivations range from changing the world to changing your world. What is the driving force behind your out into; out of your current status into your new standing? Is it job dissatisfaction, upward mobility, financial and creative freedom, or pursuit of passion and making a difference? There isn’t a right or wrong answer, but an answer must be chosen to avoid costly delays and derailments.

Lahle Wolfe contrasts those driven by passion and money in her blog Thinking of Starting a Business? Are You Money-Motivated or Passion Driven?. She states, “If your motivation is to start a business doing something you are passionate about with the goal of turning into a full-time living, you are likely to suffer from fewer emotional setbacks and entrepreneur burnout when you find out it takes time to build independent wealth. You will be more patient with yourself and your business as it grows, and, will make better business decisions.” In contrast, “Business owners that are exclusively motivated by money often have unreasonable expectations of getting rich quick. When monetary goals are your only important goals, you will miss out on the many other rewards of being self-employed including sense of accomplishment, purpose, and the rewards of knowing you are doing something worthwhile with your life.”

One blogger felt it was impossible to have both. (Perfect Shot Range) But many court the thought of having a lucrative business with total control. However, in order to bring balance to their creative endeavor, the scale will need to be tipped in one direction or the other. Wasserman states, “A founder who knows whether wealth or control is his or her primary motivation will have an easier time making decisions and can make consistent decisions that increase the chances of reaching the desired outcome-Rich or King.” (Wasserman, 14-15) His Wealth-versus-Control Dilemmas chart gives the perspective founder a clear view of the trade-offs of the two, ending with the blunt reality that value is diminished by maintaining control and control is jeopardized by building financial value. (17)

We cannot speak of wealth and control without looking through the lens of power. Those who possess wealth, sit on the throne of power. “…wealth can be seen as a ‘resource’ that is very useful in exercising power.” (Domhoff) This power rears its head in the political, social and economic arenas. Let’s look at media mogul, Oprah Winfrey. If an author receives a favorable book review from her, it is guaranteed to be a million dollar best seller. She endorses Barack Obama as the presidential candidate in 2008. Rachel Ray and Dr. Phil gained spin-off TV series from Oprah exposure or what’s known as the Oprah Effect. But when Oprah wanted to maintain control and launched her OWN Network, there was a crash and some burning.  The New York Times reported only relative success as a result of layoffs in the second year and intense scrutiny from the industry because of her celebrity status. She admitted to prematurely launching the network and aggressive projections contributed to the growing pains in its infancy stage. But time and chance, by the way of partnerships has proven fruitful for the media mogul. (NYT) Oprah’s choice of control shifted her wealth, but recovery is sweet.

Resources

Brett. (2014, September 2). Reflections on Wealth vs. Control. Retrieved September 2, 2016, from http://perfectshotrange.com/?p=29

Domhoff, G. William. (2013, February). Who Rules America? Wealth, Income, and Power. Retrieved from http://www2.ucsc.edu/whorulesamerica/power/wealth.html

Stelter, Brian. “Winfrey’s Channel Is Set to Break Through.” The New York Times, January 17, 2013. Accessed September 3, 2016. http://www.nytimes.com/2013/01/18/business/media/winfreys-low-rated-cable-channel-is-poised-to-break-through.html?_r=1

Wasserman, Noam. (2012) The Founder’s Dilemmas. Princeton, NJ: Princeton University Press.

Wolfe, Lahle. (2015, September 28). Thinking of Starting a Business? Are You Money-Motivated or Passion Driven? Reasonable Wealth Expectations Begin With The Right Motives. Retrieved September 2, 2016, from https://www.thebalance.com/business-passion-vs-money-3515777

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